Branding & Logo Design

LOGOS are marks that should communicate an identity to a subject and become shorthand to communicate the product itself.

Logos should work as effectively in black and white as in full color. Logos are the most versatile when created as raster images that easily size up and down for multi-media use without losing sharp resolution.

Ideally, logos should be timeless but images often need to change in ways that allow them to stay relevant and adapt to ever-changing technology – and shapes such as social media windows. New logos should be a marriage of creative design and practical function.